Do you eat Salmon? Do you know what’s involved in the production process? Did you know that there’s no such thing as wild Salmon from Scotland?
It’s hard to know where to start with an industry as big as Salmon farming. There’s a distinct lack of transparency that surrounds the industry as well as deeply misleading marketing that encourages us to choose salmon as a ‘healthy’ option.
We helped Ecohustler investigate by joining two members of their team on an adventure to the wild west coast of Scotland.
The film has had 100,000+ views across all platforms, and has been shared by Cara Delevigne, MyEcoResolution, Advaya, The Gaia Foundation, Sea Shepherd and Bruce Parry and been featured in The Ferret, Gosee.de and it was also ‘Editors Pick’ for The Ecologist.
“Everything we eat has some sort of impact, all the food we buy, salmon, farmed salmon seems like quite a benign thing but actually I would just say pay a bit more attention to it, find out what’s involved in farming it and whether it has to be that way. If you don’t agree with the way it’s done, stop buying it until it’s done differently, and tell the supermarkets, tell the people who are selling you the fish that you don’t think it’s sustainably sourced like they say it is, they all say it is, if you don’t agree point it out to them and then the companies will make it more sustainable, they’ll have to.
It’s like all food, we need to be better informed about what we’re eating and what the production processes are.”
John Aitchison, Author & Wildlife Cameraman
